Jim O’Mahony is the Founder and Chairman of FIXT, Vice Chairman of Wilshire Axon. Jim O’Mahony started his career within the motor industry in the United Kingdom; he has progressed through design, industrial engineering, human resources, operations management, and marketing and exec management positions. He has built brands and businesses in multiple countries and in a range of industries. Jimmy worked with Bristol Myers and Diageo in the UK and then moved to Australia with Lion Nathan as Managing Director of New Zealand Breweries and then Managing Director of Tooheys Breweries, before heading off to China in 1996 to launch, Lion Nathan Asia’s business based out of Shanghai. In 2001, he moved back to Sydney as CEO of Ainsworth Game Technology, where he was responsible for bringing a revolutionary new gaming product to the market, and taking the company public through an IPO. After spending many years on the client side, peddling everything from cars, pharmaceuticals and beer, he eventually saw the light and moved into the ad business. Jimmy joined Saatchi & Saatchi in 2002 as CEO Australia. From there became CEO of Saatchi & Saatchi operations worldwide with the exception of non-Hispanic USA. The roster of clients ranged from local to regional, and global. Including but not limited to: P&G, Toyota, Lexus, Danone, Visa, Sony Ericsson, Diageo, Danone, China Mobile, Carlsberg and Starbucks.
Strengths: Deep knowledge of strategic marketing and development of lasting brands worldwide.
Role at MagMo: Special Advisor to assist with marketing and strategic communications for MagMo.
John Sabella President of Beanstalk Media, an advertising publishing platform – has joined the Company as a Special Advisor to the board. Mr. Sabella’s extensive experience with generating advertising revenue through key-word clicks for Google will be instrumental to the brands using MagMo’s back page functionality. The ad unit is tied directly to the brand and its consumer and has the potential to produce a substantial income stream for the company. Mr. Sabella has held the title of Chief Technology Officer at Undertone Networks for over five years and previously was the Senior Vice President of Engineering at Rhythm NewMedia, a start-up advertising-supported mobile video company, where he managed the development and launch of the company’s mobile video advertising platform. In addition, Mr. Sabella served as CTO and COO at Conducive Corporation, where he designed and produced adMarketplace.net, an internet ad-buying technology based on an open, transparent marketplace and a scalable self-service model. During his tenure at Conducive, he built the eBay Keywords system allowing sellers to promote their products through keyword buying across eBay. Mr. Sabella began his digital media career at DoubleClick, Inc. as Vice President of Engineering, where he rebuilt the company’s entire publisher platform and was instrumental in developing and launching new products such as Boomerang, DAE (Dart Enterprise Engine) for Advertisers, and DARTmail, among others. Double Click (which sold for $3.1 Billion to Google in 2007) was the pioneer is display advertising and became a basis for Google’s ultimate success.
Strengths: Understands the process of launching new digital products; Had success with tying advertising with new media platforms.
Role at MagMo: Mr. Sabella has become a noted expert in guiding technology companies through strategic and development planning efforts and will focus on MagMo’s ability to tie advertising into their revenue model by selling ad space on the back page of the MagMo app.
Kwasi Asare CEO of FIGHTER, is the former director of digital strategy for rapper, actor, and entrepreneur, Sean “Diddy” Combs. Mr. Asare developed global marketing programs for many major brands and powerful influencers in the entertainment industry including: Ciroc, Sean John Fragrance, Sean John Clothing, Bad Boy Entertainment, Sony Music, Warner Music Group, Ice Cube, Prince, Pharell, Wu Tang, LL Cool J, Outkast, John Legend, and Snoop Dogg. FIGHTER is a cutting-edge marketing & business development agency that connects disruptive technology companies to major brands and influential celebrities. Offering a comprehensive suite of services: consulting, marketing, PR, sales, incubation, and business development. FIGHTER provides emerging & established technologies with the resources and audience they need to succeed. FIGHTER’s clients include Facebook, CES, StartUpAmerica, Microsoft, tumblr, BitTorrent, Monster, and American Airlines. In 2012, FIGHTER created StartUp RockOn in partnership with Startup America, Eventfarm, and Hypervocal. StartUp RockOn is a first of its kind, media and events platform that combines technology, politics, and entertainment. During the Democratic National Convention and the Republican National Convention in 2012, StartUp RockOn produced a series of events attended by celebrities, dignitaries, and key political influencers including: Vice President Joe Biden, Senators Michael Bennet and Kirsten Gillibrand, Representatives Daryl Issa, Bruce Bailey, and Mike McIntyre, Mayors Michael Nutter and Eric Garcetti, as well as celebrities John Hamm, Rosario Dawson, and musicians Talib Kweli, and The Roots.
Strengths: Connected with the top names in the music and entertainment industry; can open doors to these influencers, celebrities and brands and introduce them to MagMo.
Role at MagMo: Special Advisor focused on introducing MagMo to key influencers in the music and entertainment industries. Also integral for securing placements in relevant conferences and panels for new technology in the media branding and social networking space.
John Pattyson is a 30-year veteran of the entertainment industry ranging from on-air Sportscaster for NBC, the launch of the PM/Evening Magazine series, while producing and directing more than 2,000 hours of network, cable and syndicated television programming. He was instrumental in creating and developing the marketplace for EPKs (electronic press kits) for films including Gladiator, Cliffhanger, Batman Returns, Waterworld and more. He’s worked with actors such as Brad Pitt, Sylvester Stallone, Charlize Theron and Robert DeNiro; and directors such as Ridley Scott, Steven Spielberg and Joel Schumacher. He was the recipient of a national award for the first ever 3D television program, which he produced, wrote and directed about the “Concours d’Elegance,” the famed automotive show in Pebble Beach, CA. When streaming video was in its infancy, Pattyson led the entertainment division for UStream.tv, producing the first ever live-streamed event from the Red Carpet premiere of the TV Show “Dirty Sexy Money” starring Donald Sutherland and William Baldwin. Most recently, Mr. Pattyson helped launch the Entertainment division of Immersive Media, which is a 360-degree video and live-streaming platform. In this role, he partnered with global media companies, top ad agencies and major tier-one brands. Most recently he forged a partnership with Conan O’Brien and Team Coco, filming the NCAA Final Four in Dallas, Texas. For a segment with Conan, his work has been submitted for Emmy award consideration.
Strengths: Understands packaging and marketing of new products in the entertainment industry; Affiliated with key players in the media and entertainment sector; Sees the potential in new technology and knows how to place it in the hands of those who can make the most use of it garnering it the most exposure.
Role at MagMo: Special Advisor tasked with developing relationships in the entertainment industry with key influencers that will adopt MagMo and bring the app into the marketplace.
Gary Goldstein is an award winning writer for film, TV and the stage. He has written numerous Hallmark Channel Original Movies including the comedies “The Wish List,” “Hitched for the Holidays,” “This Magic Moment” and more. Most recently for Hallmark, he adapted the young adult novel “My Boyfriends’ Dogs,” plus scripted the original comedy-mystery “Along Came a Nanny.” Next up for the network: an adaptation of the novel “The Christmas Angel,” which will premiere late 2015. In addition, Gary has sold or optioned a number of original screenplays, has a string of episodic TV credits and has sold half-hour comedy pilots to both NBC and Warner Bros Television. On the L.A. stage, Gary has been represented with the comedies “Just Men,” “Parental Discretion” and “Three Grooms and a Bride,” which all enjoyed long and well-reviewed runs. His family drama “Curtain Call” premiered in late 2008 at Carmel, CA’s Pacific Repertory Theatre; “Jake & Monica’s Panic Attack” and “April, May & June” are slated for 2015 productions. Gary has taught screenwriting extensively throughout Los Angeles at the popular; Writers Boot Camp, Hollywood’s Learning Curve and at UCLA. He is also a freelance film reviewer and entertainment feature writer for the Los Angeles Times.
Strengths: 30+ years in the entertainment industry, multiple disciplines of film, television & entertainment. Deep experience, contacts and credibility.
Role at MagMo: Introductions into studios, film companies, and consumer brands.
Greg Economou is the Former Senior Vice President of Marketing (CMO) for the National Basketball Association (NBA). Mr. Economou was formerly Chief Marketing Officer for the Charlotte Bobcats (NBA), Executive Vice President of Revenue of Madison Square Garden, and Senior Vice President of SFX Group. Currently, Mr. Economou is Executive Vice President and Chief Revenue Officer for Guggenheim Media Partners and Dick Clark Productions. As EVP, he is responsible for Dick Clark Properties such as American Music Awards, American Country Music Awards, Billboard Music Awards, Golden Globes, Hollywood Film Awards, People Magazine Awards, and “So You Think You Can Dance” television franchise. This includes driving all forms of revenue, corporate marketing, and branded partnerships. Highly regarded marketing and sales executive/entrepreneur with significant high-level team, league, agency, and brand experience. Proven to be an extremely successful executive in all areas of management, marketing, and sales. Known as a dynamic leader with extensive experience in managing staffs of 100+ that have consistently delivered unprecedented results. Recognized industry leader in branding and consulting, helping reposition hundreds of professional sports teams and leagues, college athletic programs, and international sports properties – paving the way for an industry-wide paradigm shift. Regarded as a marketing expert with a proven track record in areas of advertising, digital, social, mobile marketing, public relations, consumer research; as well as sponsor consulting and activation.
Strengths: Deep industry access, credibility in marketing across multiple industries: sports, teams, awards shows, and television.
Role at MagMo: Opportunities with Dick Clark Productions, major sports teams, and consumer brands.